Let’s face it—running an orthodontic practice in today’s world means keeping up with more than just clinical best practices. Between shifting tech trends, evolving legal standards, and the never-ending noise on social media, the landscape is changing fast.
On a recent episode of the Hey Docs! Podcast, we sat down with Trey Lawrence, CEO of the American Association of Orthodontists (AAO), to dig into the real challenges orthodontists face today—and the moves the AAO is making to support its members through it all. From HIPAA and the FTC to AI and digital engagement, Trey brought the insight and clarity we didn’t know we needed.
Social media might be where orthodontists go to swap tips and troubleshoot—but as Trey points out, there’s a legal gray zone here that can’t be ignored.
Many docs think participating in Facebook groups counts as a “doctor-to-doctor” consult under HIPAA, but that’s not always the case. Sharing patient details—even casually or anonymously—can cross the line if info isn’t properly de-identified.
And here's another curveball: giving advice across state lines in these groups could open you up to legal risk, especially if you're not licensed in the state where the patient lives. Add in the potential for social posts to become evidence in malpractice cases, and suddenly those “quick opinions” online don’t feel so harmless.
Bottom line: Treat social media like a public forum, not a backroom conversation.
You’ve probably seen the buzz around online endorsements, and the Federal Trade Commission is paying attention too. According to Trey, it's not illegal to incentivize reviews—but you must disclose it. Transparency isn’t optional.
This applies whether you’re giving out gift cards or running a contest for testimonials. If there’s a benefit tied to a review, that needs to be obvious to everyone reading it.
Pro tip from Trey: Keep disclosures clear, easy to spot, and in plain language. When in doubt, spell it out.
The AAO is stepping into the future with a full-blown technology transformation. Trey shared how they’re rebuilding their systems from the ground up to create a more personalized, efficient experience for members.
Think:
Smarter communication
Less email clutter
More relevant updates tailored to your needs
AI-powered tools are being integrated behind the scenes to make every touchpoint more meaningful—and to make sure members are getting what they need, when they need it.
Connection is at the heart of everything the AAO is doing, and Trey’s team is putting serious thought into how they show up online.
They’re revamping their social strategy with audience-specific accounts, investing in social media strategists, and focusing on content that actually matters to members and patients alike. The goal? Less noise. More value.
If you’ve ever thought of skipping an annual session… maybe don’t. AAO 2025 is shaping up to be a can’t-miss event. Trey teased a lineup that blends high-caliber education with equally memorable social events. Think keynote speakers, curated breakout sessions, and yes—epic parties.
Whether you’re there to sharpen your skills, expand your network, or just have a good time with your ortho crew, this one’s going to be a blast.
Orthodontics isn’t standing still—and neither should we. From legal awareness to digital transformation, the practices that thrive are the ones that stay curious, stay compliant, and stay connected.
Trey’s message to the community is clear: the AAO is evolving right alongside you. And if you’re ready to future-proof your practice, getting involved now is the smartest move you can make.
🎧 Want the full conversation?
Listen to the episode with Trey Lawrence on the Hey Docs! Podcast for even more insights and practical takeaways.